Warner Music Group sued CRUMBL for cookie chains and insisted that he had built a business through a shameless, deliberate and repeated business. Copyright infringement. ”
Dissatisfaction was submitted to the US District Court of Utah on Tuesday (April 22). crumbl At least used 159 Recording and configuration of WMG in the posted promotional video Tiktok and InstagramWhere there is a cookie company 9.8 million and 6.1 million Followers.
“The defendant used creative works to build a brand profile of the accused and to lead large -scale sales to the accused, using creative works to misuse at least 159 of the most popular and valuable sound recording and music compositions in the market. All rewards for the manuscript, ”he said.
Wmg This work argues that it contains recording or compositions of artists and composers. Dua Lipa, Bruno Mars, Lizzo, Taylor Swift, Mariah Carey, Ariana Grande, and BeyonceWithout proper license or approval.
Jason McGowan and Sawyersemsley In 2017, we jointly established Crumbl with a single store in Logan, Utah. The company has since grown to more than 1,000 regions worldwide and has more than 29,000 employees. Website.
“The accused has misused more than 159 of the most popular and valuable sound recording and music compositions in the market.”
Warner Music Group
january, Reuters ReportedCite people who are familiar with that problem, the owner of Crumbl $ 2 billionIncluding debt.
MCGOWAN said, “From the beginning, our strategy was social media. Sayed Wall Street Journal december. At the time, the newspaper was Over by its own social media team to Crumbl. 30 Employees including photos and movie videos.
Warner Music argues that Crumbl’s video has been synchronized with the audio track of popular sound recording. “Audio tracks usually run the entire length of the Crumbl video and include the most familiar parts of the sound recording and the default music composition such as Hook or Chorus.”
If it was quoted in one example, a video that promoted Blueberry Cheese Cake Cookie was characterized by singing. Blue Berry Pago By ~ Reel MosesUsed while promoting yellow sugar cookies Cold playhit Yellow. Warner Music also used a song by quoting another video that promotes Crumbl’s Kentucky Butter Cake. butter By ~ BTS.
The lawsuit also explained how CRUMBL not only wrote and posted the infringement video directly, but also provided a “paid initiative” outlook in exchange for creating a partner relationship with the social media influencers who received the “privilege and reward” and promoting the crumbl product.
“By working with popular influential people, Crumbl draws each followers of these influential people to CrumBL’s social media page and Crumbl video.CRUMBL includes people in CrumBL video, including CrumBL videos and people who are compensated for Crumbl products with Crumbl videos. Includes these individuals.
Warner Music also claims that Crumbl continued to post infringement content for several months after the music company sent a ceaseer letter to the cookie chain operator in August 2023.
The lawsuit of WMG said: “The will of Crumbl is more proven by its own statement. Tiktok video Crumbl said: “We’ll make a fun video to promote mystery cookies, but the law can’t use trend audio.”
The company is looking for the maximum $ 150,000 Legal damage to all infringed tasks can lead to the maximum damage. $ 23.85 million If the court gives the maximum fine for each of the 159 works cited. WMG is also looking for a permanent prohibition order that prohibits the addition of additional crumbl.
This lawsuit is the latest lawsuit involving a prominent music company that takes legal measures for the use of music in social media posts.
WMG’s dissatisfaction pointed out that this incident is similar to a lawsuit against Energy Drink Company. Bang energy 2022, both Universal music group and Sony Music Entertainment Social media marketing has been judged to claim similar copyright infringement associated with the unauthorized use of music. Warner also sued the energy energy in September 2022 after Sony Music won the partial victory in itself.
In social media marketing, major music companies have taken legal action in recent months with the use of copyrighted music and sound recording. UMG sued the owner of the US TEX-MEX restaurant chain. Chili It is estimated that copyrights have been violated in many social media posts in October.
Also, in October, Sony music solved the lawsuit. Marriott Hotel A claim to the “prevalent” infringement of copyrighted materials in social media posts.
In recent years, Sony music has been sued Southern California UniversityIt is argued that the school has repeatedly used unauthorized copyright music in social media posts.
Another recent case includes the following lawsuits: Related production music -Jord ownership Sony Music Publishing and Universal music publishing group – and American Hockey League; Examples of Sony Music and American Cosmetics Brand OFRA; And a lawsuit filed KobileT Music Publishing, Artist Publishing Group And others about 14 NBA team.
World music business
