Once upon a time, “my doctor” was the only answer that people could give when they asked who he trusted when making personal health decisions. And it still remains the most popular answer, but it’s far from the only answer that trusts friends, families, and even social media about 18-34 years old or Z and young Millet Nina.
According to the new special report of EDELMAN, a global communication company, people in the age group are also likely to withdraw medical providers or lose their trust in political differences. Released Thursday.
The chairman of the Edelman Us Us Health Chair and the Global Health CoartNey Gray Haupt indicates “deformation” in the way of seeing the medical care. analyze In the report. “Traditional health authorities are being supplemented without disappearing,” she said. “Influencies, colleagues, patients and social producers are now a key player in health stories.”
Edelman’s Trust Barometer Special Refection of Generation Belief: Trust and health are as follows.
- The doctor is not special. 45%of GEN Z and Young Millennial respondents think that ordinary people who have done their studies can know as much as doctors.
- Political problem of health care: 47%of these ages 18-34 are likely to withdraw medical providers or lose one trust in political differences.
- Friends and social media are sometimes more trusted. In the past 12 months, 45%of 18-34 people have in favor of their friends and family advice, ignoring the medical guidelines of the providers, while 38%trusted more than twice as much social media in each count than the GEN X/BABY BOOMER group.
- Vaccine skepticism is alive and well: Only 54%of the Z and young Millennium generation will give or give their children a everyday vaccination. This is compared with 63%of 35-54 and 69%of 55 years old.
- Medical credentials are not all. In response to a statement, “People who do not have a formal medical degree or health certificate have had a great influence on my health decision.
Haupt said, “We are exploring generational transitions on whether we understand, trust, and share health.” This is not a trend. It is structural recycling. Organizations are the core currencies of trust in the region and professional knowledge and emotional authenticity. “
While talking directly with medical institutions, she advises her to lead this new era, “We must meet all generations, especially our young people. It is not an ethical compass, but a business strategy and essential for the medical community.”
Most of the new attitudes of this “parallel health ecosystem” for the younger generation are Edelman’s CEO Richard Edelman analyze The result was in the context of Kobe.
“He says that his life was confused by the Covid guidelines until almost seven of the ten adults worked at home at school where they lost their school,” he says. Special report On the influence of infectious diseases. “They are left behind as a result of infectious diseases.”
He believes he has led everything about the main revelation of this report. Young people were independent of young adults in relation to medical information, giving them the same amount of trust to various sources for medical advice, and almost 60 %of such stories shared such stories, compared to 24 %of 55 years of age or older.
“Covid is that Covid has converted a communicator’s game from inside, especially the elite is no longer controlling information regardless of public health authorities or scientific institutions.The personal experience of social media can now grant sufficient weights to the faith of the data provided by the government or medical service provider.
He concluded that modifying the wrong information and spreading scientific facts was “a true public health emergency that needs to be urgent.”
For more information about Gen Z:
- The Z and the Millennium generation workers will accept low salaries from this and in return from the employer.
- Gen Z and Millennials are ‘destiny’ in their lives of debt unless they change four times.
- The anxiety of generation Z is pouring into work. Here’s how to effectively manage the ‘anxious generation’:
This story was originally on Fortune.com.
