Believe has entered into a strategic partnership with Romania’s Global Records, known as the largest indie music label in Central and Eastern Europe.
As part of the deal, Believe acquired: 25% Acquired a stake in Bucharest-based Global Records, with offices in Romania, Germany and the United States.
Believe said on Monday (July 8) that the strategic partnership “aligns with Blueprint’s strategy of focusing on artist development and music genres where music consumption is digital.”
It also expands the existing relationship between Believe and Global Records, which Believe says has led to the expansion of Global Records’ territory and catalog development since 2016.
Believe’s investment in Global was confirmed on June 24th. 94.99% Believe’s share capital is now owned by a consortium consisting of: Equalizer X, TCV, And Believe Founder and CEO, DennisDennis Ladegairi.
Talk exclusively Music Business Worldwide last month, Ladegayeri Believe said he plans to spend EUR €200 ~ €300 million We invest in acquisitions every year to expand our global business.
Believe notes that Global has achieved over 6 billion streams across all platforms in 2023. 20 billion These are the streams currently registered in the global catalog.
Top artists on this label include INNA, Minelli, Carla’s Dreams, Antonia, Holy Molly, DJ Project, Irina Rimes, The Motans, Alina Eremia and Olivia Addams.
Global recently launched a new subsidiary, Honua Music Group, in Los Angeles following its acquisition of U.S. independent music publisher Honua Music.
Founded by Stefan Lucian in 2008, the music label has recently expanded into Germany, the world’s fourth-largest music market, with new offices and studios in central Berlin.
Ștefan Lucian told MBW in May that the company was “targeting”. [annual revenue of] ~ on top 50 million euros (approximately $54 million at current exchange rates) as of 2024.
Global annual sales in 2023 33 million euros ($35.7 million at the annual average exchange rate published by the IRS).
“Believe and Global Records share a common independent mindset, entrepreneurial culture, and commitment to developing local artists in the digital space with professionalism, respect, fairness, and transparency.”
Dennis Ladegairi, Believe
Believe Founder and CEO Dennis Radegayeri said, “Believe and Global Records share a common independent mindset, entrepreneurial culture, and commitment to developing local artists in the digital space with professionalism, respect, fairness, and transparency.
“I am delighted that our long-term and successful collaboration has led to this strengthened strategic partnership and am confident that together we will be able to create a global leader in dance music, one of the few truly digital and international music genres today.”
“Strengthening our partnership with Global Records made perfect sense, as it brings together our very complementary expertise.”
Victoria Siniavskaya, Believe
Victoria Siniavskaia, Believe’s President of META Eastern and Southern Europe and the Americas, said: “Strengthening our partnership with Global Records makes perfect sense as it brings together our very complementary expertise.
“We have already achieved tremendous success together, and I am confident that this strategic partnership will enable Global Records to continue to expand and achieve its ambition to become a global leader in dance music.”
“It has been a pleasure to work with Stefan Lucian and the Global Record team for the past seven years, first in Romania, then in Germany and beyond.”
Lyubov Kevkayan, Believe
“It has been a pleasure to work with Stefan Lucian and the global record team over the past seven years, first in Romania, then in Germany and beyond,” said Ljubov Kevkaian, Believe’s Managing Director for Central and Eastern Europe.
“I am very excited about this new chapter in our successful partnership and shared history, which will undoubtedly catapult countless talented dance artists onto the world stage thanks to our complementary expertise and vision.”
Choosing Believe as a partner was a simple decision because we both believe in the future of indie music and share a passion and love for artists and the content they create.”
Stefan Lucian, Global Record
Stefan Lucian, CEO of Global Records, said: “This partnership represents a bold step towards our vision for the future of music and entertainment, leveraging our combined resources to provide artists and talent with the same level of service and performance as any top record label, major or indie.
“Choosing Believe as our partner was a simple decision for us, because we both believe in the future of indie music and share a passion and love for artists and the content they create.”Music Business Worldwide
