By tennis now | @tennis_now | Friday, March 14, 2025
Photo Credit: Matthew Calvis
The title sponsor of Indian Wells is the money of the bank.
BNP Paribas extends the title sponsorship of BNP Paribas Open by 2029, making the bank the longest run of the event history.
“We are happy to expand our partnership with BNP Paribas.” Tournament Director Tommy Has Said. “Their support helped to open BNP Paribas as a world -class destination today.
“We expect to continue to cooperate with BNP Paribas for the next few years to provide fans that cannot be compared to fans based on the traditions of excellence we created together, thrilling games, and unforgettable moments they cannot expect.”
BNP Paribas started sponsoring events in 2009 and occupied an important part of the tournament’s continued success. This is recorded for 10 consecutive years, including the growth of fans, the economic impact on Coachella Valley, and the tournament of the year of ATP and WTA Tour.
“Renewing a BNP Paribas public contract is evidence of the continuous growth of the event and the partnership between the tournament and the BNP Paribas.” José Placido, the CEO of BNP Paribas USA and CIB Americas Said. “Banks have become a reliable partner of tennis and stakeholders, including BNP Paribas customers and staff, because of the promise of a bank trying to promote tennis at all levels, and BNP Paribas has held a Marquee Tennis event in the United States.
“This contract will contribute to local Coachella Valley Economy, including the tournament continues to attract the best players, provide the participants with a world -class experience and help the next -generation players.”
