Game music personalization platform Reaction Music has added another music rights holder to its growing roster of partners.
The Sweden-based company announced on Wednesday (October 23) that it has formed a partnership with: NaxosIt is described as having the world’s largest catalog of classical music.
The deal means Naxos’ catalog will be available to game developers who use the Reactional Platform to implement customizable music in their games.
founder: Klaus Hyman Born in Hong Kong in 1987, Naxos currently owns a number of publishers and labels covering classical, world, folk, jazz and cultural music worldwide.
The responsive platform allows gamers to personalize the music in their video games. The tracks provided by Reactional become the game’s soundtrack, with tracks matching the gameplay. The response emphasizes that this customization does not affect the master recording.
Naxos and Reactional have also confirmed that they are exploring collaboration to create an interactive soundtrack that generates music in real time around gamers and gameplay.
“Game developers are everywhere. “Easier access to creative and culturally diverse scores and tracks allows us to create and explore without limitations.”
Håkan Lagerqvist, Naxos
“Our partnership with Reaction Music is truly exciting. Reaching and reaching interactive game developers, customers and gamers is an important step for Naxos.” Hakan LagerqvistCEO of Naxos Digital Services.
“Game developers are everywhere. Greater access to creative and culturally diverse scores and tracks allows you to create and explore without limitations. For gamers, Naxos offers a variety of ideas and choices that can work across very different worlds and interactive experiences,” Lagerqvist continued.
“Naxos will also explore how composers’ work and music catalogs can be activated into fully interactive game soundtracks. This is generated in real time, note by note, around your gameplay. This is potentially very interesting. “This is also a step towards making music available under license to creators, developers and facilitators in all interactive areas.”
Reactional has long advocated for games as a new, massive revenue stream for music. Citing data from research firms mediaHe pointed out that the global video game market is valuable. $223.1 billion 2023. An in-game purchase has been made. $125.7 billionwith $72.5 billion Of that money is spent on cosmetic content and in-game personalization. But music is just 0.01% of that expenditure.
Reactional aims to increase music’s share of gamer spending through in-game purchases. In April 2023, the company 2 million dollars Pre-Series A funding round led by mobile music game publisher amanotes Early Stage VC Buttery Ventures.
Since then, the company has formed licensing partnerships with numerous music rights holders, including: sony– and universalOwned production music company APMindie label owner group of beggarshouse music company flawed recordand label cherry red record and hopeless record.
In total, the company said it currently has partnerships with more than 50 music rights holders, including: Hipgnosis song management, sound stripeand role.
“Naxos has a vision and understanding of the changes taking place and the new opportunities that now exist for the creative and commercial use and consumption of music.”
David Knox, Reaction Music
“The diversity of game development across five continents is incredible, with 14,000 games released each year on PC, 8,000 on consoles and thousands more on mobile,” said Reaction Music President. David Knox.
“Our partnership with Naxos is important as it brings together an incredible catalog of classical music and scores from all regions of the world. Naxos has a vision and understanding of the changes taking place and the new opportunities that now exist for the creative and commercial use and consumption of music.”worldwide music business
