Hiring: Donor Growth and Acquisition Specialist
location: Anywhere in Canada
Reporting Subject: Director of Marketing and Donor Growth
Details: Full-time, permanent, unionized (4-day workweek, Monday-Thursday, 28 hours per week)
salary: CAD $54,467 per year (this amount is prorated for each year of service)
Applicant Deadline: September 2, 2024
About the role:
Would you like to use your fundraising skills to support Greenpeace’s mission for a green and peaceful future? Greenpeace Canada is looking for an experienced, ambitious and creative fundraising professional to join our team.
Supporters are the heart of Greenpeace and how we fund our important work. As a Donor Growth and Acquisition Specialist, you will play a leading role in attracting new one-time and monthly donors to Greenpeace Canada.
As part of the fundraising team, you will work with colleagues, freelancers and institutional partners to achieve ambitious donor acquisition and revenue goals. You will identify and develop compelling support and fundraising appeals that demonstrate how people can contribute to a better future with Greenpeace, and inspire them to give generously. You will work within the campaigns team to help develop impactful campaigns with strong fundraising potential.
As the key relationship holder for Greenpeace Canada’s telemarketing and face-to-face agency partners, you will learn how to build trustworthy and stable partnerships and motivate teams to perform at their best. You will also be able to pay close attention to detail when building email marketing campaigns, reviewing reports, and preparing budgets.
The ideal candidate will have experience with individual giving and donor acquisition, email marketing, and supporter communications.
You will join a supportive, collaborative, and high-performing team and contribute to ambitious campaigns to combat climate change and protect nature. We look forward to having you join us!
Key Responsibilities:
- Identify fundraising opportunities within Greenpeace campaigns and work with colleagues and campaign teams to develop campaigns with high fundraising potential.
- Work with your donor growth and marketing teams to plan digital fundraising appeal campaign themes, research and develop copywriter briefs, coordinate sign-offs with copywriters, and translate.
- Build, test, and send email marketing campaigns targeting Greenpeace supporters and donors.
- Serves as primary contact and relationship manager for telemarketing and face-to-face partners.
- Work with your fundraising manager, marketing and donor growth lead to develop budgets, goals and plans to acquire, retain, upgrade and reactivate monthly and one-time donors through a variety of direct marketing channels including in-person campaigns, telemarketing and digital.
- Coordinate payment processes for monthly giving programs. Regularly review results and work with institutional partners to develop strategies to correct and improve direction as needed.
- Establish and manage schedules and location selections for all activities related to monthly giving, and work with institutional partners to ensure campaigns launch on time and meet deadlines.
- Work with the data team to establish selection criteria for telemarketing programs (related to monthly donations) and deliver data to agency partners in a timely manner. Work with the data team to establish and maintain data processes and ensure agency partners follow them.
- Create and regularly update all scripts, support cases, briefing materials, and Q&As for telemarketing and face-to-face agency partners. Coordinate confirmation settings for all monthly fundraising campaigns.
- Monitor campaign performance, including monthly retention and long-term value of supporters. Listen to recorded calls, do mystery shopping, and check in regularly with your supporter care team to ensure your canvassers and callers are getting the message across. Work with your agency partners to quickly resolve any misinformation or complaints.
- Manage the telemarketing portion of the lead conversion program, working with the donor growth and marketing teams to develop an overall strategy and consistently deliver qualified leads to telemarketing partners.
- Contribute to, participate in, and lead integrated campaign and project teams as needed.
- Other duties as assigned.
Required skills and experience:
- 3-5 years of relevant work or voluntary experience in fundraising, sales, digital marketing or similar field is required.
- Familiarity and comfort with CRM and email marketing software like HubSpot.
- Ability to work in a fast-paced, dynamic online environment, manage multiple projects and competing priorities, and help others meet deadlines.
- Ability to leverage data and insights to inform future decisions, and ability to perform calculations using Excel and Google Spreadsheets.
- You must be an excellent communicator, a great team player, and committed to fostering a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement.
- A general knowledge of environmental and social justice issues and knowledge of Greenpeace’s overall goals and intentions is required.
- Proficiency in spoken and written English is essential, and French proficiency is a huge plus.
- Knowledge of an Aboriginal language, Inuit or Métis language is highly desirable.
- Knowledge of other languages is also highly desirable, reflecting the diversity of Canada’s diverse communities.
Candidates must understand and support Greenpeace’s campaign strategies, including peaceful civil disobedience.
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Our generous benefits package includes 16 days of vacation/4 weeks’ worth (prorated based on annual service years), dental and medical insurance from day one, and a 4-day (28-hour) workweek.
This position can be filled from anywhere in Canada with a fast and reliable Internet connection. Greenpeace has offices in Montreal, Toronto, and Vancouver.
About Greenpeace Canada:
Greenpeace Canada is an independently funded, non-profit organization that works for a greener, more peaceful world and confronts systems that threaten people and the planet. We call on governments and industry to negotiate solutions, conduct scientific research, introduce clean alternatives, engage in peaceful civil disobedience, and engage the public to stop harmful practices. To maintain our independence, Greenpeace does not accept donations from corporations or governments. Greenpeace relies on individual donors and creative partnerships to fund environmental justice campaigns.
As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and land restitution movements. We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and work with and consult with Indigenous peoples to ensure that our campaigns and positions respect Indigenous rights and liberation.
Greenpeace Canada strives for a workplace enriched by the people, needs and desires of Canada’s diverse communities. We seek candidates with diverse perspectives and lived experiences to make a difference, and we give priority to candidates from racialized and other equity-seeking groups.
Greenpeace Canada fully recognizes practical experience, unpaid qualifications, education and work experience gained outside of Canada. If you are interested in this position but feel you do not meet all of the requirements listed for this position, we strongly encourage you to apply!
Greenpeace Canada has adopted a COVID-19 vaccination policy to protect the health of its employees, supporters and the community at large. Before starting work at Greenpeace Canada, you must be fully vaccinated against COVID-19 and provide proof of COVID-19 vaccination approved by Health Canada. Current and prospective employees who need to be exempted from this policy for medical reasons, sincerely held religious beliefs or to the extent protected by applicable human rights laws may request an exemption. Accommodations will be made if they do not cause undue hardship to Greenpeace Canada or pose a direct threat to the health and safety of others.
Application Process
Please apply for this position using the link below. Attach your resume and cover letter, tell us about yourself and why you are the best fit for this position.
Your personal statement should include the following:
- Why you want to work for Greenpeace and why you are inspired to contribute to our mission
- Why you are a good fit for the role, including a brief summary of your background and relevant skills
- 2-3 examples of how you provided value or had a positive impact in previous fundraising or similar roles
Your resume should include the following:
- Your contact information (name, phone number, email, address)
- Your educational background and qualifications
- Your relevant work and volunteer experience
- Your relevant technical and educational qualifications
- Your language and proficiency level
We look forward to hearing from you!
If you need assistance or accommodations due to a medical condition or disability when applying for this opportunity, please email us. [email protected] For support.
We appreciate all applicants, but only those invited for an interview will be contacted.
