Ikea A global retail and furniture giant that has grown alongside modernity, defining the simple yet elegant Nordic style that influences many homes. Join us for a conversation with Mardi Ditze, Country Sustainability Manager at IKEA, to discuss how the company works with customers to reduce, reuse and recycle throughout the entire product life cycle. Mardi leads the IKEA team that creates and implements IKEA’s climate goals, which include designing all products for a circular life cycle and using renewable or recycled materials. All products by 2030We develop new circular services and the business models that support them, and we work with other organizations to lead the way to a sustainable economy by example.
Mardi explains the business benefits of IKEA. Buy again and resell She explains how customer relationships are strengthened by programs that do not mark up used items when resold and by offering free replacement parts. She also discusses the challenges global retailers face when interacting with fragmented local recycling infrastructures in diverse U.S. communities. IKEA worked with the Ellen MacArthur Foundation to develop a Circular Economy Glossary that is integrated into marketing, customer communications, and the retail experience. IKEA’s vast, multifaceted stores can serve as a model for fostering local innovation by connecting material streams to collection programs and processors, enabling wood, metal, glass, and more to continue to be used in products for multiple generations. Learn more about IKEA and its sustainability efforts at https://www.ikea.com/us/en/this-is-ikea/sustainable-everyday/.
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