The feeling of HR Pro is not used well, and it is not better than seeing the success of your favorite employee program. Except when the program helps the company’s profits, there is no better feeling.
This is the case of Hilton’s staff travel program. PERK, a PERK called Go Hilton, is most favored by workers and earns millions of dollars every year.
Using Go Hilton, employees, friends and families can stay in Hilton real estate at a steep discount fee. Team costs include up to 40 nights per year, and most hotels are priced at $ 40 to $ 80 per night. Friends and family rates offer a 50% discount 70 nights every year.
Hilton’s total compensation and HR technology vice president Lora Lawler told HR Brew, “Travel is the core of our work.” We have a unique opportunity to travel and the founding purpose to actually participate.
But the privilege was not always loved. In fact, it was a great source of frustration before it was modified 10 years ago.
Stupid to loved ones.Originally, the team’s original travel program stimulated consistent criticism in Hilton’s annual survey.
Rick Morrow, chief director of the Go Hilton program, told HR Brew, “It was the most unsatisfactory thing that team members are talking about every year.
The biggest headache was difficult to find space available. According to Morrow, the system relied on hotel management and added rooms that were not empty on the platform. If your employee can book a room, you need to provide a written document on which hotel you are staying and how long you stay. Workers will forget the document and go back to the hotel.
In 2016, Hilton introduced the Go Hilton program and completed a system to find new reservation sites and room availability. This process was completely made electronic and abandoned the paper document.
Morrow’s team centralized the process of adding availability to the platform. We worked with Hilton’s commercial team to create a occupancy prediction model. Hilton’s reservation system includes past data for each hotel. Using this data, this model calculates the most likely room to be introduced at a discounted rate for a less busy period.
Accept the evolution.The privilege is not treated as a “set and forgotten” strategy. Lawler’s’ S and MORROW’s teams mainly changed the program by relying on employee feedback through annual survey.
Lawler said, “We are always looking for ways to improve the program, and we have not reached perfection now.
For example, when you first introduced the program, the team’s fee and the annual quota for friends and family rates were set for 30 nights. Employees in early feedback are quickly consumed with friends and family fees, Hilton has expanded the fee to 70 nights per year and extends the team members with 40 nights this year according to similar feedback.
Hilton also introduced a long term program, where team members who have worked with Hilton for more than 10 years receive lifetime friends and family fees for lifetime teams after 20 years. Certain offering improves employee maintenance.
Morrow said, “I don’t know how many times I can say to you. We’ve heard of someone. They are thinking about retirement or continuing.” No, I have insisted on for a year or two because I want a team member’s lifetime. ” “That’s how you keep good people.”
Winwin.Since the renovation, more than 35.8 million rooms have been booked through Go Hilton. Perk has also been proven to have been successful in Hilton’s conclusions. Go Hilton has made almost $ 3 billion in sales since its re -introduction. Last year, the most successfully earned $ 550 million.
For other HR leaders who want to introduce a successful talent program that increases profits, Lawler recommends that team members will be able to polish valuable products or proposals.
Lawler said, “The key to Hilton Go is not only working for team members and employees, but also working for business.“ I worked elsewhere or potentially elsewhere. [I’ve thought] Well, they must have a discounted version of your name. And you find that they are not because they are forbidden. So I will encourage HR leaders to show their creativity and think about interesting ways. ”
This report was written by PAIGE MCGLAUFLIN. And did it Originally published By ~ Hr brew.
This story was originally on Fortune.com.
