Update, July 5, 5:25 p.m. ET: On the same day that we posted a tweet thread about Apple’s app submission process, Epic now says its game store has been approved by Apple. The company has not provided further comment. Single Tweet “Apple has informed me that my Epic Games Store notarization submission, which was previously rejected, has now been accepted,” he noted.
30 minutes later, Epic CEO Tim Sweeney said: “Apple is now telling reporters that this approval is temporary, and is demanding that we change the button in the next version, which will make our stores less standard and more difficult to use. We will fight back.”
It looks like this saga will go on for a long time.
The original story documenting Epic’s offending tweet continues unedited.
Epic says Apple has once again rejected its submission to third-party app stores. According to a series of posts about X:. The company said Apple rejected its latest submission regarding the design and placement of the “Install” button on the App Store, claiming it was too similar to Apple’s “Get” button. Apple also said Epic’s “In-App Purchase” label was too similar to its own label, which it used for the same reason.
The creator of Fortnite This suggests that it’s just another blow in a long-running dispute between the two companies. Epic says it uses the same “install” and “in-app purchase” naming conventions found “in popular app stores across multiple platforms.” As for its design language, the company says it “follows standard conventions for buttons in iOS apps” and “is simply trying to build a store that’s easy for mobile users to understand.”
1/3 Apple twice rejected our Epic Games Store certification submissions, arguing that the design and placement of Epic’s “Install” button was too similar to Apple’s “Get” button, and that our “In-App Purchase” label was too similar to the App Store’s “In-App Purchase” label.
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
Epic called the rejection “arbitrary, disruptive and DMA-violating.” To that end, the company shared its concerns with the European Commission, which is responsible for tracking potential violations of the Digital Markets Act (DMA). The company still has no plans to use the Epic Games Store and Fortnite It is expected to be released on iOS in the EU “in the coming months”, unless Apple imposes “additional hurdles.”
This is just the latest in a rivalry that has been going on for years, with the two companies battling it out ever since Epic began using its own in-app payment option on iOS. FortniteThis frees Apple from the 30% commission.
This led to a long legal battle over Apple’s closed approach to the App Store in the United States. Epic sued Apple, and Apple banned Epic. A judge A permanent injunction was issued As a way for developers to avoid Apple’s 30% revenue cut. This didn’t satisfy anyone. Apple was unhappy for obvious reasons, and Epic challenged the language of the injunction, which did not indicate that Apple had a monopoly. Both companies appealed, and it eventually went to the Supreme Court. The court decided not to hear the case. The judges said There must have been other things to do.
While the two companies continued to squabble in the US, the EU passed the aforementioned DMA, which allowed Apple to allow third-party storefronts on iOS devices in Europe. Since then, Epic has tried to launch a storefront, but has met with resistance from Apple.
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