escape plan
Fall outfits led by classic cool
Inspired by the enduring comfort of mid-century icons, this fall look is for weekends where driving is slow and you can enjoy laid-back style.
Style doesn’t have to scream to be heard. There is quiet power in simplicity. This isn’t just the latest trend on TikTok, it’s a kind of mastery of how it all comes together.
I have always admired men who exert this kind of presence. Successful but understated older guys show that their style isn’t something that appears in the moment, it’s in the package. They may be wearing sweatshirts like every man in the room, but how they wear them makes a big difference.
Italian menswear enthusiasts love to talk about sprezzatura. It’s about putting a lot of effort into making it look like you’re not trying at all, but still looking perfect.
But there is another version. What if you didn’t spend any time actually assembling it and it still works? The time it takes is not just getting ready in the morning, but decades of practicing the basics and learning the details. This is the casual cool we’re talking about here.
If the fabric is good, the cut is right, and the fit is just right, there’s no need to overthink it.
We are delighted to collaborate with Gustin on this piece. Because, like Primer, they believe that classic, enduring style doesn’t have to break the bank.
