Washington DC – MoveOn Political Action, Working Families Party National PAC and Future Forward (FF PAC) are launching a seven-figure swing-state digital advertising campaign during the final weeks of the presidential campaign. The ad is airing in all seven battleground states, including Michigan and Pennsylvania, and the campaign will use streaming services and YouTube to reach late-deciding, less-politicized working-class voters. The audience also includes third-party curious voters that MoveOn has delivered this entire cycle. The ad, called “Backs,” delivers a pro-Harris message about Kamala Harris standing up to big corporations to lower prices for hard-working people and their families.
“As Election Day approaches, Kamala Harris and Tim Walz are building tremendous momentum by providing voters with a clear vision that points a new path forward and an optimistic contrast to the chaos of a second Trump term. .” This is Rahna Epting, Managing Director of MoveOn. “This ad delivers an important final argument to workers: that Harris can be trusted to provide lower prices, more affordable health care, and to make sure companies pay their fair share. “In the final stretch of the race, we are leveraging every tool available to us to reach battleground voters, including those considering third-party spoiler candidates.”
“This election is a choice between two very different futures. “You can have a future that supports the luxuries of billionaires and CEOs, or you can have a future where working people have every opportunity to succeed.” Working Families Party National Leader Maurice Mitchell. “As an independent party fighting for workers, we know what is at stake in this election. That’s why we’re working tirelessly until the last minute to secure a victory for Kamala Harris.”
“The evidence is clear. “Kamala Harris will have the support of the people to stand up to big corporations and the ultra-wealthy, end price gouging and lower costs for workers.” Chauncey McLean, FF PAC Chairman. “People know that big companies make you work harder and pay more to make more profits. Donald Trump will help them do that. “This ad shows how Kamala Harris will fight back and stand up for working people.”
Here’s the 30-second script for “Backs”:
Most of us work hard to care for our loved ones and give them a better life.
But while we work harder, companies are making record profits and getting richer behind our backs.
Kamala Harris will secure more of what we earn, including cracking down on price gouging, lowering housing and prescription drug costs, and ensuring the rich pay their fair share of taxes.
Vote for Kamala Harris. She’s with us. It’s not like them.
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Move On is celebrating 25 years of people-centered development this year. For more than a generation, MoveOn has been building independent political power and mobilizing the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voice to advance progressive foreign policies, protect democracy, and promote justice for all.
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