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Gauff ranked as Forbes’ highest-paid female athlete in 2024

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Chris Oddo | @TheFanChild | Wednesday, December 18, 2024

Tennis players continue to dominate Forbes’ annual list of the world’s highest-paid female athletes.

Seven of the top 10 on the Forbes list released Dec. 18 and 11 of the top 20, including the cream of this year’s crop, are WTA players. Coco Gauffsurpassed $30 million in earnings, becoming the third female athlete in history to earn more than $30 million in a single year.

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Naomi OsakaThe other two are , who earned $57.4 million in 2021, and Serena Williams, who earned $45.9 million in the same year.

Gauff has a total of $34.4 million, including $25 million from a thriving endorsement portfolio that includes deals with New Balance, Barilla, Ray-Ban, Meta, Beats by Dre and recently added hair care brands Carol’s Daugher, Fanatics and Naked Juice. made a profit. .



Gauff passed as leader in 2023. Iga Swia Tech He earned more than $10 million more than the five-time major champion.

Swiatek, ranked second on the Forbes list, earned $23.8 million, including $15 million in sponsorships, placing him fourth on the list. Chung Chin-wen.

Zheng, who won Olympic singles gold, has dramatically increased her star power by reaching her first major final in 2024 and becoming the first Chinese woman to return home, so she could rise to the top in years to come. Olympic tennis singles gold medal.

Zheng added Audi/ Milk Tea Chain Chagee, Lancome and mobile phone maker Vivo to his advertising portfolio and earned a total of $20.6 million, including $15 million from advertising. Li Na appeared in the top 10 from 2011 to 2014.

World No. 1 Aryna Sabalenka ($18.7 million, ranked No. 5) is having her best season as a pro, landing in the Forbes Top 5. She added watchmaker and Acai ball chain Oakberry to her list of sponsors, as well as two major titles. .



In sixth place was Naomi Osaka, earning $12.9 million, largely tied with Emma Raducanu. Osaka, who earned more than $50 million in 2021 and 2022, remains at the top thanks to more than a dozen sponsorship deals and her own production company Hana Kuma.

Raducanu, the poster girl for British Airways, Dior and HSBC, is still seeking the on-court success she achieved in 2021, when she won the US Open after qualifying as an 18-year-old. She is ranked 57th and her 2024 prize money is only $900,000.

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Number 9 on the list may be surprising. Because the following player played only two games all season: But never underestimate the power of the Williams sisters. The seven-time major champion finished ninth. She has earned $12.1 million thanks to her speaking engagements, earning six figures per engagement, and is very active as an entrepreneur. Williams also co-founded Palazzo, an AI-powered interior design platform, and was the model for the Barbie doll created as part of the toy’s 65th anniversary celebration.

Jessica Pegula ($10.2 million), Jasmine Paolini ($8 million), Elena Rybakina ($7.9 million) and Leylah Fernandez ($6.5 million) also made the top 20 on the Forbes list.


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