Matthew Swagonski | Posted
at king of the hill to office spaceMike Judge is an expert at creating iconic comedy, taking the most ordinary moments in the lives of ordinary people and turning them into compelling storylines with funny punchlines. with stupidityJudge once again explores the trials and tribulations of the average Joe and creates one of the best sci-fi comedies of the 2000s. Despite high potential stupidity In hopes of becoming a box office hit, 20th Century Fox decided to kill the film before it even had a chance, and the reason behind that decision was… It may not actually surprise you. Corporate America wanted the movie to fail.
Who is Judge Mike?
In 1993, Judge Bibi and Butthead, It’s not exactly the best, but it’s an animated show about two teenage boys who, for some reason, always seem to be in the middle of trouble.
Although the show did not broadcast particularly dangerous material, it attracted controversy, especially from watchdog groups. Bibi and Butthead Increases your counterculture reputation and launches a judge’s career. Approximately 10 years after release Bibi and ButtheadThe judge once again shines a spotlight on a project that aims to laugh at pop culture and criticize how stupid people have become and what future we can expect.
stupidity The film follows the story of two ordinary people, Joe (Luke Wilson) and Rita (Maya Rudolph), who take part in an experimental military project to freeze them for long periods of time. However, after the two enter a hibernation chamber, the project’s funding is scrapped and they are left alone until they wake up 500 years later in a world completely different from the one they remember, a world filled with struggling, anti-intellectual people. It’s about understanding even the most basic concepts. With a judge in charge of a smart script and a major movie studio behind it. stupidity It seemed like he was ready to make an impressive play. There was just one big problem.
The studio refused to market stupidity.
March 2005, stupidity It was screened to test audiences, but the response was so poor that 20th Century Fox ordered reshoots that delayed the film’s release date indefinitely. By April 2006, Judge and the Fox team felt comfortable enough with the film to announce a September 2006 release. But as September approaches stupidity <영화 예고편이나 텔레비전 광고도 단 한 편도 받지 못한 채 전국 130개 영화관에만 한정 개봉했다>received a cold reception from the marketing department.
Not given a chance to fight in the theater
Despite not being reviewed by critics prior to release, stupidity It received mostly positive reviews, with a critical score of 71% on Rotten Tomatoes. But those positive reviews had little effect on what followed. stupidityIt finished its theatrical release grossing less than $500,000 at the worldwide box office. The film’s limited release and poor box office performance perplexed critics. stupidity I may have laughed a little too much in the face of popular culture.
American business fought against authoritarianism
Throughout the film, corporate America is framed as the main antagonist and primary cause of the anti-intellectual culture that has affected the country. Mountain Dew Camacho President Dwayne Elizondo, played by Terry Crews, is a former professional wrestler and porn star who carries a rifle and delivers bombastic and goofy speeches during his State of the Nation address.
In a 2018 interview GQThe producers admitted that actual advertisers had poured money into the film thinking it would receive a positive portrayal, but they were shocked to find out. stupidity Criticizing them and blaming the companies for dumbing down America made Fox release the movie.
In a more diplomatic approach, the judge pointed to poor test screenings of the film as the reason. stupidity Fox believed the film would eventually become a cult classic with audiences, which proved to be pretty on the nose. 20 years after release, stupidity It is often noted to accurately predict what politics will eventually become: the media circus it is beginning to become. Anyone want to have a demolition derby?
