Hyrox, the global fitness race for competitors, announced a partnership. Zepp Health is a health technology company that manufactures smart wearable products, including the leading wearable brand Amazfit.
Under the two-year partnership, Amazfit will serve as the official wearable and timekeeping partner of HYROX. The goal is to provide a user-friendly wearable device that supports athletes’ training regimes and provides 24-hour health and fitness monitoring.
Hyrox is a global fitness race that combines running and functional exercise designed to challenge strength, endurance and cardiovascular fitness. It consists of eight rounds, each of which involves a 1km run followed by a different functional exercise.
The partnership between Amazfit and HYROX Events will continue through 2026 through live experiences and dedicated consumer stores.
Additionally, the company will support athletes by offering the Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance, and Active smartwatches, as well as the Helio Ring.
Data collected from Zepp Health’s Helio Ring and Amazfit smartwatches is integrated into the Zepp app, giving athletes a holistic view of their health metrics during exercise and recovery.
Amazfit will soon release a smartwatch software update that includes HYROX Race Mode and integration with HYROX365, enabling HYROX training clubs and coaches to enjoy a smart digital solution.
“We are thrilled to announce our partnership with HYROX, bringing together two forces committed to pushing the boundaries of athletic performance and unlocking human potential,” Wayne Huang, CEO of Zepp Health, said in a statement.
“Our goal is to empower athletes to achieve their best performance and transform their everyday lives through smartwatches and fitness wearables.”
The bigger trend
In July, Zepp Health released the latest version of its smartwatch operating system. Zepp OS running on OpenAI’s latest GPT model. Zepp integrated with ChatGPT-4o
The OS includes an upgraded Zepp Flow voice assistant, allowing users to control the device with voice commands without using specific keywords or physical touch.
Zepp Health launched new products in 2021, including AI wearable chips for health devices and a smartwatch operating system. The smartwatch brand has added a blood pressure measurement function.
Zepp OS will be more than just the operating system for the smartwatch, it will also be the core of an open health management platform. The company also announced that it will open up its “mini program” framework to allow developers to create new apps that leverage Zepp Health’s data and intelligence.
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