IOC and Panini to launch Olympic stickers and cards The International Olympic Committee announced a new licensing agreement with Panini to produce collectible stickers and cards for the Paris 2024 Olympic Games and Milano Cortina 2026 Winter Olympic Games.
The 33rd Summer Olympics will be held in Paris and 16 other French cities from July 26 to August 11. Paris will host the Olympics for the third time after 1900 and 1924, and will be the second city to host the Olympics three times, after London.
The event will take place in 35 stadiums featuring iconic Parisian landmarks. Fans will be able to enjoy beach volleyball beneath the Eiffel Tower, horseback riding events at the Palace of Versailles, and the opening ceremony will feature athletes parading across the Seine. Some events will also take place outside of Paris in various locations across France.
Here are more details about the exclusive stickers and card albums:
The Paris 2024 collection includes web and mobile apps featuring digital card packs featuring famous Olympic and Paralympic athletes, original artist cards, Olympic emblems and pictograms.
Available for purchase in-app, these digital card packs also grant access to exclusive digital content, with special gold cards offering access to unique prizes like virtual Q&A sessions with Olympic athletes and legends.
The physical and digital album collections are available worldwide, starting with Panini’s Paris 2024 Album, which is set to be released this month. Released in partnership with Worldwide Olympic Partner Coca-Cola, the album represents the first digital compilation album dedicated to the Olympics.
Here’s what the IOC said:
The IOC stressed the need to connect with fans in a statement. They announced partnerships with Coca Cola and Panini to create a collection.
“In line with the Olympic agenda, we are constantly looking for new ways to engage with fans across media and are delighted to be creating this new Paris 2024 collection with our global TOP partner Coca-Cola and our licensee Panini,” the statement said.
“While we have had several projects with Panini and several National Olympic Committees in the past, this collection is the first to offer fans unique digital content featuring athletes from a variety of sports around the world,” he added.
The official IOC website clearly states that the physical and digital albums are not available in the United States, China, Russia and Belarus. The Paris 2024 album is only available digitally in France.
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