Universal Music Group’s Global Classical & Jazz (GCJ) division has promoted Natasha Baldwin to the newly created leadership role of President, Global Classical, Jazz & Screen, effective immediately .
UMG said the title reflects her “unique” dual position. She will continue her work within Universal Music Publishing Group (UMPG), where she is now Senior Vice President of Classics & Screen, leading UMPG’s global classical and screen composers business.
She will also assume expanded responsibilities for GCJ’s classical and jazz record labels, including: Decca, Deutsche Grammophon, Blue Note, Verve, Hyperion and ECM.
Baldwin will oversee the international strategy for GCJ’s distinguished roster of artists, including Andrea Bocelli, Max Richter, Jon Batiste, Samara Joy, Ludovico Einaudi, Lang Lang, Lise Davidsen and others.
Baldwin, who is based in London, will jointly report. Jody GersonUMPG Chairman and CEO; mark CiminoUMPG Chief Operating Officer and Deacon StainerAfter being promoted to Chairman and CEO of Universal Music UK, he took on the role of Chairman of Global Classics & Jazz.
UMG said this strategic appointment “will deliver an unprecedented level of creative synergy between recorded music and publishing.”
Since joining UMG in 2016 to launch Decca Publishing, Natasha Baldwin has led the company to “great success,” signing and representing songwriters ranging from Max Richter and Clint Mansell to Isobel Waller-Bridge and Will Gregory, according to Universal.
Baldwin took over as director of UMPG Classics and Screen in 2021 and has been responsible for overseeing an extensive roster of screen composers including Nicholas Britell, Jerskin Fendrix, Emile Mosseri, Amelia Warner and Andrew Lloyd Webber, as well as a catalog by the likes of Ricordi and Durand. /Salabert-Eschig and EMB include composers from Puccini and Poulenc to David Lang and Kevin Puts.
“Tash has unique experience in leading this genre of music into a new era.”
Deacon Stainer
Dickon Stainer said: “Tash has unique experience in leading this genre of music into a new era. “Her interdisciplinary skills in publishing and recording will provide new and dynamic perspectives to our artists and many of our global partners.”
“Jody and I are thrilled to have Tash take on this expanded and key role at the company.”
Mark Cimino
Marc Cimino added: “Jody and I are excited to have Tash take on an expanded and key role at the company. With her outstanding skills and relationships, we have no doubt that our business will further develop with her leading the charge in this area.
“We look forward to working closely with Dickon and providing her with all the support we can.”
“It is an incredible thrill and privilege to take on this new role.”
Natasha Baldwin
Natasha Baldwin added: “I am very excited to take on this new role at UMPG, where I will continue to lead the market-leading classical and screen group while working with outstanding global classical and jazz artists.
“Bringing publishing and recording closer together helps create the best environment for artists and songwriters to develop and thrive, and truly gives them the ability to amplify their voices in all fields.”worldwide music business