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NFL Stars Support V Foundation with ‘#MyCauseMyCleats’ Campaign

MONews
MONews
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NFL Stars Support V Foundation with ‘#MyCauseMyCleats’ Campaign

  • Callan Hooks, ESPNDecember 6, 2024, 7:00 PM ET

ESPN and the V Foundation are committed to the fight against cancer. V Week continues until December 15th. If you can, please support cancer research by visiting: V.org/donate.

Weeks 14 and 15 of the NFL go deeper than the game and give players the opportunity to detail their cleats for charity.

Every year during V Week, NFL stars participate in the “#MyCauseMyCleats” campaign. The campaign allows players to wear a unique pair of custom cleats that are not team-themed but comply with NFL uniform policies.

The special shoes serve as a canvas for storytelling about the charity, the illnesses players have overcome, and the support they provide for loved ones who have died from the disease.

Seattle Seahawks wide receiver Jaxon Smith-Njigba’s cleats hit close to home in memory of his late family friend Ryan Roberson.

Roberson died in 2019 from Ewing’s sarcoma, a rare cancerous tumor that forms in the bones and soft tissues. Smith-Njigba’s cleats support the Little Warrior Foundation, an organization that supports Ewing’s sarcoma research. There are white Nike cleats with Roberson’s name emblazoned on the swoosh and the Little Warrior Foundation logo on the toe. The Seahawks wide receiver’s cleat tongues also feature the initials “J$N”.

“Losing Ryan to Ewing’s sarcoma was devastating, but it inspired me to fight for a future where kids like him can have hope and better options,” Smith-Njigba said in a statement provided by Excel Sports Management. “We are proud to support the Little Warrior Foundation in his honor.”

Pittsburgh Steelers quarterback Russell Wilson is an avid supporter of the V Foundation and serves on its board of directors. Inspired to empower youth, Wilson founded the Why Not You Foundation in 2014 to create game-changing work dedicated to motivating tomorrow’s leaders with a greater focus on raising awareness of childhood cancer. I did it. When he’s not on the field, the former Wisconsin standout visits UMPC Children’s Hospital in Pittsburgh every week.

During the Steelers’ game against the Cleveland Browns, Wilson will wear a pair of the iconic mismatched cleats. The left cleat has a red base with a photo of Jimmy Valvano and the words “Don’t give up, never give up.” .”

The right cleat includes a yellow base with a drawing of Pittsburgh’s skyline and an airplane flying a banner emblazoned with the Wilson Foundation’s name, “Why Not You?”

For Indianapolis Colts wide receiver Adonai Mitchell, the cause is much more personal. The Texas Longhorns standout has been diagnosed with type 1 diabetes. But through his diagnosis, Mitchell became passionate about spreading diabetes awareness, especially to children.

“Living with Type 1 diabetes has taught me the importance of resilience and community,” Mitchell said in a statement provided by Excel Sports Management. “I want every child with diabetes to know that they are not alone and that we are in this fight together.”

The Colts wide receiver will support Children with Diabetes, an organization dedicated to educating and supporting families living with Type 1 diabetes, wearing lime green, teal and bright orange adidas cleats featuring the organization’s smiley face logo in a three-stripe design. do. , along with the organization’s slogan.

Featuring more NFL-related cleats for V Week and the #MyCauseMyCleats campaign.

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