Trailblazers is a MBW interview series that can be the attention of MUSIC Entrepreneurs and become a global business power player tomorrow. This time we meet Leander Kirschner, the founder and CEO of BamBoo Artists, based on Berlin. Pioneers are supported Tuner core.
Bamboo artist Leander Kirschner When I was 17, I established my first independent label.
The music executives and entrepreneurs headquartered in Berlin said, “This has started my passion for working closely with artists and building something from the beginning.
Kirschner has worked in various positions throughout the technology and music industry over the past 14 years. Spotify,,, Uberand AmazonAnd as a “deep sea venture builder,” he says, “I have a deeper understanding of the technical space.” He also worked with A & R at Universal music.
“All of these experiences gathered together when I started Bamboo artist Almost four years ago, ”he says. “My vision was to create a new kind of label and publisher, which focuses on the needs of artists and artists, focusing on providing a full service approach.
“At the same time, I wanted to operate a technology company (smart team, powerful process and constant execution, and the efficiency found in the technology companies combined with the best marketing in their class.”
A few weeks ago Bamboo signature Zartmann It ranked first on the German single chart With ~ Tau Mich AUF, “Marking”Huge“The company after 4 years.
The track is now 3rd place German Single Chart It is one of the four bamboo release tracks that reached the peak in the chart summit last month and now ranked 100th in Germany.
When we started the company four years ago about the ambitions of bamboo artists, Kirschner explained, “From the beginning we aimed to be deployed as an actual alternative to the already existence of bamboo artists.”
He added: “Ambition was always huge. We are convinced that we can provide better services than the market by focusing on the needs of artists. The goal was always clear. It helps artists to provide excellent services and build amazing careers. ”
https://www.youtube.com/watch?v=m0_z5wmmv-C
In 2025, BAMBOO’s successful first week (2024) was one year (2024), followed by five of the top 100 albums in Germany. Artist.
Bamboo At the end of 2024, SPOTIFY secured 18 of the top 200 tracks in Germany.,,, Another “major milestone” of the company, Kirschner tells us. “Our focus is always on a long -term career for artists. But it is still good to see our efforts reflected in the numbers,” he says.
“Our strategy is to draw out all possible levers to maximize the career of the artist. There is no single ‘secret source’. Many small improvements that accumulate strong performance growth are mixed, and our approach is different from other labels. ”
“Local stars can still resonate with global audiences even if music is not English.”
Linder Kirschner, bamboo artist
The success of bamboo in the German market is consistent with local artists’ injuries and localized consumption of local genres. Page LSE Study).
like It has been emphasized recently 43% of the top by quoting the recorded music body BVMI and Luminate data in Germany 1,000 The song streamed in Germany was made by local performances in 2024.
Kirschner is a bamboo to us ”see[s] This trend is a strong trend in Germany, where local content has a view of the chart. ”
He adds: “This is essential to maintain competitiveness in the market, having a powerful local label that understands cultural nuances and audience preference.”
But he added, “What is fascinating is how localized songs can still invade internationally.”
Kirschner explains:A good example is FriesenjungRather than dominating locally, the German track, which spreads throughout Europe and even heads to Korea, has made a dance routine around it. This shows that the music scene is more localized in terms of the chart topper, but it is not a barrier to international success.
“In fact, local stars can still cross the border and resonate with global audiences even if music is not English.”
Here, Linder Kirschner discusses the challenges and trends of his predictions on the recorded music market in Germany, the location and future of bamboo artists.
How are bamboo artists in Germany, GSA and larger Europe?
Bamboo artists started in the GSA region we are most well known. Almost everyone in the music industry has contacted us and artists because it has helped to build several superstars in the last few years. In Europe, it has also succeeded in Niklas Dee’s Friesenjung and the world’s songs.
We also see that producers are trunk with the US -based artists. We came from the hip -hop background, but we taught the importance of building a powerful community, but the bamboo opened the genre. We work with Indie-Pop Acts such as Zartmann, Riter Lean and Aaron, and are growing in dance music. Bamboo is now a full service, a multi -genre label, and has something in common in all the genres we work together.
What other trends we need to know in the market?
Two main trends are noticeable. First, artists must be more active at any time. In the past, artists may disappear between the albums for a long time, but now it is essential to maintain the current state and continue to participate with fans.
You don’t have to skip the holiday, but you should always think before. What is the next step? How can you make a tour or single release special?
“Dance music is gaining popularity all over the world.”
For example, we are successful by mixing the digital and physical worlds, for example, such as a live streaming exclusive release event, which provides a unique experience for fans.
The second trend is the resurrection of dance music. In the same market, such as the US, it is gaining popularity in the quiet market. We are focusing more as this genre continues to grow.
What is your prediction of market share of major record companies and independent music sectors since 2025?
Independent market share is definitely growing, which is meaningful considering that new music is being released. My major is not simply working with all artists, so I’m more and more focused on superstars.
“Everyone plays a role. We have a close relationship with artists and market insights, and the major provides size and power.”
But I also think there is room for collaboration. Some of our artists have signed bamboo, but we have a partner relationship with my major for distribution. We play all the roles. We have a close relationship with artists and market insights, and our major provides size and power. We look forward to this hybrid model more in the future.
What is the biggest challenge faced by independent artists and labels today?
The biggest challenge is often financially. To build an artist, you must take the risk and stop investing because many artists lack capital. We have always been willing to reinvest the label’s income with our list and marketing. Because the actual money takes up at the top and can go faster.
Unfortunately, this is difficult for some independent artists and labels and can be fully understood.
What is your view of increasing interest in independent labels and artist services worldwide?
It is recommended that the artist has more options and can choose what is best for them. We see more and more artists attracted to independent labels because they recognize the values of the detailed and close collaboration provided by these labels.
“Ultimately, it all depends on the value you can provide in label.”
Independent labels are generally more practice, which can be very effective in building long -term careers. More and more artists choose this personalized treatment for large -scale progress provided by major labels, giving priority to long -term career growth over immediate financial benefits.
Ultimately, it all comes down to the value you can provide in label. Both artists and labels must agree with clear goals and responsibilities. If everyone is adjusted according to the contents that must be conveyed, everyone will have better results. It is encouraging to see more artists who are satisfied with their choices, and it is a positive sign of the industry.
Where is the biggest opportunity for global music business in the larger GSA area?
The GSA area is always open to international artists, and there are many opportunities. In order to affect this market, it is important to cooperate with locals, show them, and produce music here. For example, Germany has excellent producers and composers, and studio rates are often cheaper than other regions, making it an attractive place for music production.
“[The GSA] A market with great potential creative and financially should not be overlooked. ”
The GSA market is also much larger than many people think. Some songs that run mainly in this area surpasses 100 million streams. In particular, considering the additional financial opportunities for the Airplay deployment, the potential to significantly increase profits should not be underestimated.
It is a market that has a great potential for creative and financially and should not be overlooked. Always contact us freely to get more insights or cooperate with the GSA market!
What advice would you give to executives who are influenced by duplicate when considering recent news about the dismissal of the music industry?
I think that dismissal is unfortunate but experienced executives still have a lot of opportunities in the industry. Many people are already starting their own company, and the company opens new doors for industry artists and others.
As an entrepreneur, I want to encourage everyone to reflect their comfort on their skills, connections and risks at this moment. Perhaps it’s perfect to consider starting a company. The music industry always requires innovation and can now be an opportunity to bring new things to the table.
“The music industry always requires innovation, and now it can be an opportunity to bring new things to the table.”
Bamboo is thinking about expanding to the United States and always looking for great talent, so if you are interested with us, contact us anytime. The market is confident that there will be new opportunities (now fired, new employers). I hope that everyone is affected to find their next great adventure.
If there is one thing that can change the music business, what is it and why?
The music industry is constantly developing. Power dynamics changes and markets always adapt to a real value, creating opportunities for new immigrants.
So I will say anything without changing anything. If you have an idea, seek. If you know a great artist, contact them. The music industry flourishes with new ideas.
Pioneers are supported Tuner core. Tunecore provides its own artists with technology and services throughout the distribution, publishing management and various promotional services. Tunecore is part of faith.World music business
