paul truman I signed up believe in england as a country new Director of Artist Services; joe edwards It’s done Appointed Head of Marketing.
Both executives have extensive experience in their previous positions. AWALThere they helped train numerous artists.
Trueman joins Believe in his most recent position as Chief Operating Officer. UN:Heard MusicAfter serving as General Manager at AWAL for 10 years. While at AWAL, he led global teams across marketing, audience development, digital accounts and promotions, and worked with artists including: Little Simz, Nick Cave & The Bad Seeds, Lauv, and girl in red clothes.
In his new role, Trueman will oversee Believe UK’s artist services division and manage A&R, new business, commercial strategy and global marketing campaigns. That person will report directly. alex kennedyManaging Director of Believe UK.
“Paul has been at the heart of indie music for over 20 years and is greatly respected in the industry, bringing tremendous experience and quality to the table.”
Alex Kennedy, Believe UK
“Paul has been at the heart of indie music for over 20 years and is greatly respected in the industry, bringing tremendous experience and quality to the table. We are thrilled to have him lead this new era of our artist services business,” said Kennedy.
Trueman said: “I’m thrilled to be joining Believe and working with its fantastic team and roster of artists. Believe’s unique ecosystem, global reach, and innovative approach to artist development are unparalleled, and we’re excited to help them take it to the next level in 2025 and beyond.”
meantime, joe edwardswho previously served as senior director of marketing at AWAL, has been named director of marketing, reporting to Trueman. Edwards’ track record includes marketing campaigns for artists including: Jungle, Joe, Bombay Bicycle Club, Balming Tiger, SBTRKT, and Josef.
Edwards will report to Trueman in his role.
The appointment coincides with Believe UK’s recent expansion and move to Kings Place in London’s King’s Cross cultural district, next to Google, Facebook and Universal Music. The company’s UK workforce, including the following teams: TuneCore, nuclear explosion, and Centric PublishingThe number of employees increased from 77 to 90.
The new leadership team will help expand Believe UK’s existing roster, which includes: Artists such as Blanco, Novo Amor, Craig David, Miz Banks, HAYLA, and miss. The company has hinted at several new deals that will be announced soon.
Believe, headquartered in Paris and listed on Euronext Paris, 1,900 or more employees 50 nation. The company said it nurtures independent artists through its digital platform and expertise. The portfolio includes the following brands: TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar, and Bayond.
worldwide music business
