A new clean mascara that Guinness is obsessed with
Screenplay: Jean Godfrey-June
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Posted on: June 16, 2024
Most of Gwyneth’s mascara experiences have been on red carpets, movies, or large events. “When I need a really serious mascara, like I do on the red carpet, I’ve never found a clear mascara that gets the job done,” she says. “And I don’t want to look dramatic every day. “What I want is full, defined, healthy-looking eyelashes.”
Creating an all-purpose clean mascara (this is especially important when it comes to mascara since your eyes are the direct gateway to your body) has been a journey. But we did it. The new Featherlash Lifting Serum Mascara is a treatment serum and luxurious, darkest, most vivid mascara in one.
“What I love about it is that you can wear one coat for everyday situations and three or four coats for big life events,” says Gwyneth.
Combining the benefits of color and care, Mascara-Lash Serum supports lash health while providing black, lifted, ultra-conditioned lashes. And the patented brush reaches every lash for a dazzling look.
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Goof Beauty
Feather Lash Lifting Serum Mascara
goop, $28/$25 for subscription
Shop now
I was surprised at how clean this formula was. Your lashes are truly amazing. It’s rich, inky black and never smudges. And it is also a full-on treatment serum. I’m obsessed.”
– Guinness
immediate benefits
Products for lifted, voluminous, and long-looking eyelashes
This rich, inky black, smudge-free mascara will wake up your entire face, whether you like a natural look or a very flirty look. A single coat provides instant, natural definition. It coats the drama even more. The patented tapered brush reaches even the smallest corner lashes, making her eyes look sharp and defined.
97%
She said her lashes felt instantly lifted and had more volume.*
94%
They say it makes your eyelashes look twice as long.*
94%
He said the brush reached every lash.*
97%
The formula is said to last all day.*
*Based on a 4-week third-party consumer perception study with 34 women aged 30 to 55.
Magic combination: brush + formula
Featherlash, made with a unique patented triple cut brush with a tapered tip and wide tip, defines, lifts and cares for every lash. Beautiful definition that lasts all day. It’s also very easy to build and remove.
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long term benefits
Longer, fuller, stronger lashes
Our lightweight, clean formula is formulated with Widelash
(a powerful biotin-peptide complex containing provitamin B5), Tahitian microalgae (clinically proven to improve eyelash density), Vitamin E (conditions eyelashes). Nourishes to support hair growth for soft, healthy-looking lashes. And it’s been tested by ophthalmologists and dermatologists.
At Goop, makeup is also skincare.
We wanted makeup that felt luxurious to apply and nourished the skin in the process. So we took the best skincare ingredients and added a splash of color to them.
Shop All GOOP Makeup
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Antioxidant glow for your skin
goof beauty
Summertone Bronzing Gel
$38
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Moist cheek color
Goof Beauty
Color Blur Glow Balm
$34 each
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Ultra moisturizing lip tint
goof beauty
Clean Nourishing Lip Balm Trio
$48
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Wake up your eyelashes.
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