Organizer The luxurious E3 game conference was pronounced that the event died in 2023. decrease After Covid-19 Lockdown in 2019, the organizer of the Entertainment Software Association held a virtual exclusive show before the plug in 2021.
ESA is now ready to continue a new ambiguous event called Innovation Conference. Big game developers such as Microsoft, Nintendo, Sony Interactive Entertainment, Electronic Arts, Ubisoft, etc. have already been confirmed for the show.
But ESA president and CEO Stanley Pierre-Louis wants to say, “This is not a new E3.”
Pierre-Louis said Iicon, which is scheduled to be held in Las Vegas in April 2026, will not be an exhibition for the game announcement. It is also not a consumer show that contains demos or forums that can be talked about game development. He already says that there is already a “event that is good at all.”
Instead of Iicon, ESA hopes to bridge the gap between many industries, which are formed by the development of video games, from movies and music to health care and education.
Pierre-Louis said, “We are proud of what we did to collect the history and industry that hosted E3. “But this is a completely clear event with a different purpose and a different audience.”
The inclusion of Hollywood studio is meaningful. Game and Hollywood Super Mario Brothers Movie And the achievements as one of the highest profits are to the critical HBO adaptation. Our last. Since musicians such as Travis Scott and Ariana Grande held a virtual concert, the crossover with the music industry Fortnite.
More opaque is the connection between the industry, such as video games and health care. But according to Pierre-Louis, they are more connected than you think. “The surgeon is learning a deal to understand how to improve his skills through a mixed reality VR,” he says. “ADHD and Alzheimer are now treated by video games, sometimes through prescriptions.”
The organizer has not yet disclosed the details of the presenter or panel, but according to Pierre-Louis, the schedule is not similar to the show that has been raised to occupy E3. “If you look at how interactive entertainment is used in many other fields, you can see that it has a big impact even if people are not recognized or congratulated.”
The new event is “invitation only”, so interested participants must register to attend. This will create a space for a large name in many industries. Pierre-Louis said, “Missing after the sunset of E3 is the ability for everyone to be convened and the ability to bring a wider business community.
