Turntable Labs has launched a new social music platform that provides a virtual space for users to share and discover songs together in real time.
play Launch with a catalog of over 100 million tracks secured through partnership with Sony Music Entertainment, Universal Music Group, Warner Music Group, and Merlinrepresents independent labels and other rights holders around the world.
The platform allows users to create personalized virtual spaces. ‘Hangout’ You can also invite your friends and take turns as DJ. turntable laboratory The concept says it takes inspiration from traditional social music experiences, like gathering at a jukebox or listening to an album with friends, but translates those interactions into a digital experience that can be accessed by users around the world.
Hangouts features include customizable avatars, virtual dance floors, and chat features. The company says Hangouts will be a “refreshing social media alternative.”
“With extensive global partnerships across music companies, Hangouts is embarking on a journey to redefine the intersection of music and social media,” he said. Joseph PerlaHe is the founder and CEO of Hangouts.
“Our vision has always been to create a platform that helps support the music industry while celebrating the joy of music. “Today is a monumental step toward that goal.”
Perla’s social networking venture began in college in 2005. grass high school In 2007 for college students, lab meeting For scientists. Afterwards he founded turntable In 2011, we introduced the concept of social music listening. Perla spent time in: Facebook (now meta), where he led product and engineering at Facebook. news feed On iOS.
In addition to Hangouts, he co-founded Terminal.com to ensure security. 4 million dollars was in financing acquisition by Uda City 2017. Perla also had a role in the following productions: liftPassenger and driver growth during a major expansion phase of .
Turntable secured in March 2023 7 million dollars In the seed round. At the time, the company said it planned to use the funds to power its new social music platform, which was scheduled to officially launch last year. Turntable also said at the time that it was working with music industry partners to ensure the upcoming release was “fully legal and licensed.”
Hangouts’ launch garnered support from major music industry players.
Mark Paive“We are excited to support the continued growth of opportunities for fans to experience and listen to Sony Music artists in a shared social space where their work is evaluated fairly,” said Sony Music Vice President Global Business Development and Digital Strategy. We look forward to Hangouts enabling users to build communities around their favorite stars and discover and curate music together.”
“With extensive global partnerships across music companies, Hangouts is embarking on a journey to redefine the intersection of music and social media.”
Joseph Perlaplay
Christine BenderSVP of Digital Transformation Strategy and Business Development at Universal Music Group added: “UMG has always been committed to supporting the development of innovative new licensing models that drive music consumption and increase fan engagement. That’s why we’re excited to announce our strategic partnership with Hangouts. .
“Social listening continues to be a core component of the fan experience, driving loyalty and conversation among communities of engaged artists, and Hangouts will help strengthen this fan experience in a unique and engaging way.”
Rachel Scarpati“This partnership demonstrates WMG’s commitment to pioneering new avenues for music discovery, fostering community, and providing fans with dynamic ways to engage and share their love of music,” said WMG Vice President of Business Strategy and Business Development. “I emphasize this,” he said.
meantime, Ryan McWeenie“Community is at the heart of indie music,” said Merlin’s vice president of business and legal affairs, noting the importance of indie artists.
“This partnership with Hangouts provides new opportunities for our global membership and artists to connect with fans and expand their communities. “This represents our commitment to creating innovative revenue streams and providing unparalleled opportunities for our membership,” he said.
Starting Wednesday, November 13, users can access Hangouts through a web browser or by downloading the app from the iOS and Android app stores.
This launch comes nine months after Hangouts partnered with . beatdappa blockchain-based music streaming fraud detection company, is working to combat streaming fraud. Through the partnership, Hangout will use Beatdapp’s tools and blockchain technology expertise to detect and prevent fraudulent activity on its platform.
worldwide music business
