Universal Music Group (UMG) and Amazon Music jointly announced today (December 23) a renewed worldwide licensing agreement.
According to a press release, the transaction includes:Expanding global relationships will enable more innovation, exclusive content With UMG artists The development of artist-centered principles Includes increase Fraud Prevention“.
PR claims the deal will ensure:UMG’s artists commercial potential through [Amazon Music’s] continued product improvement and exclusive content that Increase true engagement Between artist and fan“.
In a statement today, the CEO and Chairman of Universal Music Group said: Sir Lucian GrangeComment: “We are excited to further develop our long-standing and outstanding partnership. amazon music This marks a new era in streaming: streaming 2.0.”
This isn’t the first time we’ve heard it. “Streaming 2.0” This is what Grainge and his management team commented on.
This was at the center of UMG’s Capital Markets Day for investors in September, and UMG was described as follows: ‘Streaming 2.0’ It represents a new era in digital music with the following changes:
- (a) Streaming subscription services are as follows: ‘divided’More expensive music options available ‘superfan’;
- (b) Subscription ARPU (Average revenue per user) is trending upward across music platforms, both as a result of targeting the aforementioned ‘superfans’ and as a result of the future. Streaming prices rise.
Additional key pillars ‘Streaming 2.0’ What to adopt? Ugh Streaming platforms demand ‘artist-centric principles’.
In short, ‘artist-centric’ adjustments will influence the way music streaming platforms operate pay royaltiesThis generally benefits artists who have built a significant fan base compared to those with less than 1,000 monthly listeners.
‘Artist-centered’ It also includes a mission to curb the impact of streaming. ‘fraud’ on the platform, including attempts by organized criminals to use ‘fake’ playbacks of AI music. Money is drawn from the royalty pool.
More details on the new Amazon deal: Sir Lucian Grange Said: “We are grateful Amazon Music’s “We look forward to advancing our shared artist-centric goals through a deep commitment to the interests of our artists and accelerating product innovation and service growth.”
steve boomVice President of Audio, Twitch and Amazon Gaming added:Ugh We have always been cooperative partners. amazon musicAnd we’re redefining what streaming means as we continue to invent and introduce more connections between artists and fans through products and exclusive content.
“We are very excited to expand our relationship with: Ugh “This will allow us to work together to protect the work of artists, songwriters, and publishers, while also exploring meaningful new ways for artists to deepen their relationships with their fans around the world.”
Interestingly, the new contract includes the following promises: Ugh “We look forward to working with Amazon Music as they continue to expand their audio division. Additional innovations in audiobooksInvestment in audiovisual programming and live streaming content.”
The mention of audiobooks comes about a month after Amazon announced audiobook production. audible Audiobooks available Amazon Music Unlimited Subscriber.
In contrast to the separate (and now infamous) audiobook bundling movement. Spotify Earlier this year, Amazon The release received the blessings of major music publishers.
Press release issued by Amazon and Ugh Today we further mention the promises made by both sides. “Develop and protect human artistry” – Reference to solving problems caused by AI-generated content.worldwide music business
