Since its debut in 2017, Lab of Chinaa televised music competition, has garnered billions of views from music fans in the Greater China region.
Now the show has a new recorded music distribution partner. universal music group.
Universal Music Greater China (UMGC)a division of UMG, announced today (October 18) a strategic agreement with iQIYI.
According to the deal, UMGC Exclusive distribution of new releases from signed participants. Lab of China 2024 We offer an “integrated support network” worldwide.
Additionally, the show’s top three finalists will be invited to visit. UMG We work with global music labels and studios to foster international collaborations.
first episode of Lab of China It later became a national hit and launched the careers of many local rappers.
(Also controversial: You may have read that Chinese regulators intervened six years ago to allow contestants to compete. Lab of China The lyrics and expressions do not deviate too much from certain national values. Here’s a good primer on the series’ evolution and continued popularity. through here.)
The latest season, which aired from early May to the end of July, includes A A., A Three, ALAMEI, C2C, DANNY K, ErWan, FuLai, God Øne, HuiZi, JarStick, KITO, LilWine, Oliver Jiang, SHArK, SwuckBrothers, JinJiBeWater _隼, Wuliannanhulu, XinXiu, Double Dirty, ZhaoSan, Jessie.
All future songs by these artists will be distributed globally by: Ugh.
When making a presentation, Timothy Xu“We are pleased to announce our strategic partnership with Universal Music Greater China,” said Universal Music Greater China Chairman and CEO. Lab of China 2024It is a brand that profoundly defines the Chinese rap music scene.
“This collaboration not only reaffirms our commitment to nurturing Chinese rap talent, but also expands their global reach to bridge cultural gaps and enrich the international music landscape with the dynamic culture of Chinese rap.
“Through this partnership, we eagerly look forward to fostering collaboration between Chinese rap artists and the world’s top talent, creating groundbreaking musical works that capture their unique cultural characteristics and expressions.”
Joo Jinchief director Lab of China 2024“This season chinese rap Showcasing incredible talent and creativity. Our partnership with UMG is a powerful testament to the show’s impact and reach.
“Embracing an international vision from the beginning, we organized a global audition featuring more than 500 young artists from around the world. With UMG’s deep local expertise and extensive global infrastructure, we are confident that this collaboration will further strengthen our international presence and deliver fruitful results.”
Ming LuSaid Vice President of Artist Management and Entertainment Development at Universal Music Greater China: “Our strategic approach to artist management is chinese rap You will receive comprehensive support to advance your career.
“We are thrilled to be working with more than 20 groundbreaking rap artists, providing them with the resources and expertise they need to fully develop their potential and make a significant imprint on the global music scene.”
JinJiBeWater_隼winner Lab of China 2024“Like many rappers on TV, I started from scratch and polished every step on my own.
“victory chinese rap It really catapulted me to a bigger stage and gave me the opportunity to work with some of the best record labels in the world like UMG. I look forward to sparking fresh ideas and inspiration with fellow artists, and I hope my journey can open up more possibilities for Chinese rap.”worldwide music business
