Months later, with the challenging 2024 season fresh in our memories, Cowell finds himself at the center of yet another shake-up at Aston Martin. The team’s Friday morning press release confirmed that he will assume the team senior role previously held by Krack.
Aston Martin looked forward to a promising 2023, with a new world champion signing Fernando Alonso, eight podium finishes and a rise to fifth in the constructors’ standings. They retained that spot last year, but had no podium and only earned 94 points in comparison. With 280.
Year-End Report: Aston Martin – Season below expectations, but key figures emerge
In a change intended to provide “leadership clarity and part of a shift to a flatter structure,” Cowell will take on the role of CEO and team leader, with the team’s aerodynamics, engineering and performance departments reporting to him trackside and at the AMR Technology Campus. .
“I was impressed by the dedication, commitment and hard work of this team,” Cowell said of his first impressions at Aston Martin. “With the completion of the AMR Technology Campus and transition to a full working team in 2026, together with our strategic partners Honda and Aramco, we are on our way to becoming a championship-winning team.”
With various knock-on effects, including Krack’s transition to Chief Trackside Officer, Cowell approved: “This organizational change is a natural evolution of our multi-year plan, and we are very excited about the future.”
