Williams explained that it is the biggest partnership in Williams’ 48 -year history, which announced a new title partnership deal with software company Atlassian.
Atlassian is an Australian software company based in the United States and has reported $ 4.4 billion in sales in the 2024 fiscal year. The title partnership with Williams, which reflects the continuous appeal of Formula 1’s technology brand, officially sees the team’s Atlassian Williams Racing, and Williams says that the size of the contract reflects the historical status in sports.
James Bowl Steam said, “I am pleased to evolve Atlassian to Formula 1 and Atla Xian Williams race. “It is a momentary day in the team’s famous history and the main milestone of comeback transformation.
“We have all the ingredients that can return to the front of the grid, and atlassian has a partner that we can make the most of our potential by improving teamwork and collaboration throughout the organization through technology and tools. . Our values and ambitions are perfectly matched and excited about what we can achieve together. ”
Atlassian’s CEO, Mike Cannon-Brookes, has a clear synergy between his company and F1, and Williams decided to take advantage of Atlassian’s AI function.
Cannon-Brookes said, “Formula 1 is the best team sport. “It is a place where engineers, developers, commercial teams, feet crews, and many other people work together in real time at an amazing speed to race for the end of the podium. Atlassian shares the deep faith of Williams about the power of the teamwork. We know that a good team can achieve impossible things by yourself when you have the right tools and practices.
“As one of Australia’s first global technology companies, we understand what it is like to have passion, driving force and the belief that you build something great. The team has experienced amazing change, and I think Atlassian Williams Racing has all the basis for the era of the new greatness. ”
Williams will launch 2025 cars (FW47) on Silverstone on Friday. The automobile will be announced as a temporary conquest before the official conquest of next year at the F1 75 Season Launch Event held at the O2 Arena in London on February 18.
