Americans are drinking less beer these days, but that only opens up more creative ways to dispose of the surplus.
Wrangler Jeans has teamed up with Coors Banquet to create a new pant category called beer wash jeans. And anyone who wants one likely still enjoys a cold one from time to time, and the denim comes with a tag that features a bottle opener. It also comes with a variety of patches for those who want to customize their pants.
As you might expect, these jeans are limited edition and the company is running a contest so fans can compete for a pair. If you need additional closet space, go to: beerwashjeans.com To enter sweepstakes. It runs until October 21st.
To answer the obvious question: Yes, Wrangler says these jeans are actually laundered at Coors (well, repurposed brewing resources from beer). Leave it to two trusted friends to take it to a new level.”
“Wrangler and Coors Banquet are both symbols of Western passion and ingenuity, so we are excited to partner with these equally legendary brands,” John Meagher, vice president of global brand marketing for Wrangler, said in a statement. He said.. “It’s a natural fit, but beer and jeans have never been combined before, so this is a historic collaboration and a truly special product that consumers will love.”
Coors Banquet was somewhat of an exception in the beer industry downturn. The 150-year-old brand recorded 28% growth last year compared to 2022. The company embraced cowboy culture (a Wrangler strength), including being featured on TV shows. yellowstone We are affiliated with the Professional Rodeo Cowboys Association.
