YouTube is reportedly raising the cost of its premium subscription service in several regions, which has effectively raised the price of its YouTube Music streaming platform for many users.
Social media users began reporting price increases over the weekend after receiving emails from YouTube, and the affected regions include the European Union, the Middle East, South America, and Southeast Asia. Both individual and family plans are seeing price increases, and Norway is 42% Increase in personal subscription prices 169 Norwegian Krone (US$16.26) on a monthly basis 119 Norwegian Krone ($11.45), according to users Reddit thread.
For example, the thread shows that the cost of YouTube Premium Family plans is increasing in the Czech Republic. 44.6%to Czech Koruna 389 ($17.34) on a monthly basis 269 Czech Koruna ($11.99).
Similar increases have been reported in other places, including Ireland, the Netherlands, Italy, Belgium, Switzerland, Denmark, Sweden, Singapore, Thailand, Indonesia, the United Arab Emirates, Malaysia, Saudi Arabia, and Colombia, according to Reddit. line Track prices.
Some users shared screenshots of the pricing update, with YouTube explaining, “We don’t make decisions like this lightly, but this update allows us to continue improving Premium and support the creators and artists who watch on YouTube.”
email Shows that new prices will apply. November 4th.
The price hike has sparked frustration, with users criticizing the already high cost of YouTube’s streaming service, with some arguing that YouTube Premium’s features, such as ad-free viewing and background play, don’t justify the higher price.
One Reddit user wrote: “I just canceled. This increase makes YouTube the most expensive streaming service, and it costs more than I pay for it. Amazon beginning, Netflix and HBO “Combined.”
Another user said: “I would have considered: 10% Price hike. Good luck losing customers and revenue. I’m moving my music library to the next one. Spotify Duo I’ll figure out a way to avoid YouTube ads next weekend. Bye, alphabet.”
Some users have threatened to cancel, while others have expressed frustration with the Premium Lite plan. Still contains ads.
More than a year after YouTube quietly raised the price of its Individual Premium service in the United States, price adjustments have been made in more than a dozen markets. 2 dollars to $13.99 It’s been almost two years since we increased our monthly and premium family package rates. 5 dollars to $22.99.
The latest move sheds light on YouTube’s strategy for its music streaming platform, as the company experiments with different tiers and features to target different audiences.
Recent research from marketing data and analytics companies Cantar YouTube Music was named the “most adopted music streaming service” in Q2 2024, which the company said was due to the platform’s focus on music discovery.
As of February, YouTube Music has reached number one. 100 million Paid YouTube Music and Premium subscribers around the world.
Music Business Worldwide
